Case Study

Madison Williams and Company

Madison Williams and Company offers integrated capital markets and advisory services specializing in the Energy, Health Care, Environmental and Infrastructure-related industries. D&F was hired to redesign an existing website with the goals of improving the customer experience and conveying a more compelling company message.

A templated design was introduced to give the site an open and airy appearance and an architecture that allowed for ease of navigation. New typefaces were chosen to establish consistency and readability. Dynamic photography was selected for use throughout the site, highlighted by a slideshow on the home page representing the Client’s areas of expertise.

The success of the new website established a design standard for branding Madison Williams and Company and was applied across all collateral, setting the Client apart from the industry-wide investment banking image.